spoga horse spring 2019: new schedule meets with success

Each year, the international trade fair for equestrian sports brings together numerous actors in the industry
Credit : spogahorse.com

Thursday 07 February - 17h49 | Edited press release

spoga horse spring 2019: new schedule meets with success

After three busy days attended by 3,600 visitors from 58 countries, the successful spring edition of the 2019 spoga horse International Trade Fair for Equestrian Sports in Cologne, Germany wrapped up on February 4. Over the course of the weekend, the massive trade fair brought together diverse industry actors and shone a spotlight on a wide range of new products and trends for the upcoming autumn/winter season. 

Positive response to new schedule

Positive response to new schedule - spoga horse spring 2019: new schedule meets with success

"The new schedule of spoga horse went down very well with trade fair visitors," commented Catja Caspary, Vice President – Trade Fair Management of Koelnmesse GmbH, noting that the percentage of international trade visitors at spoga remained stable at 51 percent. "The interest from abroad offers first-class opportunities for our exhibitors to build up international business contacts through personal dialogue." 

Overall, 170 exhibitors from 24 countries presented equestrian sport-related products and services at the fair. And after the challenging economic conditions of last year, the mood among the exhibitors at spoga horse spring was upbeat.

"For us, spoga horse spring was very important as a starting point for the new autumn/winter collections,” said Monique van Dooren-Westerdaal, board member of the German Association of the Sports Goods Industry e.V. (BSI), on behalf of the BSI members. “The long, hot summer and the late beginning to the winter in 2018 presented many challenges for our members. The specialised dealers were ultimately very hesitant in ordering, and the warehouses are still full.” She added: “We are very happy with the new Saturday. From our point of view, the schedule had a positive impact on the trade fair. Together with the excellent quality and level of internationality of the trade visitors, so we are looking very positively ahead to the follow-up orders." In particular, spoga horse spring recorded an increase in the number of visitors from Sweden, Denmark, France and Great Britain. 

Satisfaction among the trade fair visitors too

Satisfaction among the trade fair visitors too - spoga horse spring 2019: new schedule meets with success

Equestrian fashion show at spoga horse
Credit : spogahorse.com

It wasn't just a strong start to the new year for the exhibitors and trade fair organisers, however. Visitors to the fair were also satisfied or very satisfied with spoga horse spring, with 68 percent of the respondents to an independent survey expressing that viewpoint. In addition to the range of exhibits on display, the trade fair also gave visitors added value through its informative event programme, including the spoga horse academy, the spoga horse fashion walk, the Premiere's Club and the Dogs special event. 

The concept of spoga horse spring also proved convincing for survey respondents: around 92 percent of trade visitors would recommend that a important business contact visit the trade fair. 

Outlook for spoga horse autumn

Outlook for spoga horse autumn - spoga horse spring 2019: new schedule meets with success

Aerial view of Cologne
Credit : Neuwieser – Wikimedia Commons

In the run-up to and during the current trade fair, fair participants asked many questions about the half-yearly cycle of the event and sponsorship of the BSI. Organisers at Koelnmesse underline once again the success of the current concept of both trade fairs: "As organisers of spoga horse, we always have the entire market as well as the wants and needs of our customers in mind," stated Catja Caspary. "A sold-out spoga horse autumn and a successful spoga horse spring with a stable number of exhibitors as well as satisfied trade fair guests confirm [the logic of] the fair's current cycle of two events a year." "The BSI has officially confirmed its sponsorship of both events. Hence no changes are currently planned. Nevertheless, we are in constant dialogue with our customers so that we can react to requirements and ideas. Altering the schedule this spring is just one example of this." 
 
spoga horse spring 2019 in figures: 170 companies (spring 2018: 171) from 24 (20) countries, 68% (67%) of whom came from abroad, participated in spoga horse spring. These included 54 (57) exhibitors from Germany and 116 (114) exhibitors from abroad. Including estimates for the last day of the fair, 3,600 visitors from 58 countries attended spoga horse spring 2019. The share of foreign trade visitors was around 51 percent. 

The winners of the HIPPO Dealer Award powered by spoga horse:
The HIPPO Dealer Award powered by spoga horse was also conferred this year to Germany's best specialised dealers on Sunday at the fair. Reitsport Wohlhorn from Everswinkel won the coveted award in the category "Best Specialised Dealer". "Best Specialised Dealer" went to Horse & Rider from Salzhausen and Genisys GbR from Hahnbach prevailed in the category "Best Shopfitting". Reitsport Matzen from Handewitt took the victory in the category "Best Opening". STEFFEN Tierzuchtgeräte & Pferdsportbedarf from Lübeck won the distinction "Best Full-Range Stockist". kavalio - Reitsport Pfeifer from Haiger was distinguished in the category "Best Online Shop".

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