Thursday 06 June - 11h58 | Press release
Sönke Rothenberger has Become a Longines Ambassador of Elegance
Longines is proud to welcome the German dressage champion Sönke Rothenberger as an Ambassador of Elegance. At the age of just 24, Sönke has already had a career that many twice his age can only dream of. Through the graceful elegance of his discipline, he epitomises the values embodied by the brand’s slogan “Elegance is an Attitude”.
Swiss watch brand Longines, whose passion for equestrian sports dates back more than a century and a half, is delighted to announce that the talented dressage rider Sönke Rothenberger has become its latest Ambassador of Elegance. In a career spanning more than a decade, the German rider has collected a string of titles and medals, notably with his iconic gelding Cosmo in the past few years. Sönke’s impressive results include a double German national champion title in 2018 (Grand Prix Special and Grand Prix Freestyle) and team gold at the 2016 Rio Olympic Games, as well as at the 2017 Longines FEI European Championships in Gothenburg (SWE) and at the most recent FEI World Equestrian Games in Tryon (USA).
As part of the work undertaken by the brand to support the talented athletes of tomorrow, Longines awarded Sönke Rothenberger the 2016 Longines Rising Star prize during the FEI Awards ceremony, in recognition of his remarkable talent and his extraordinary commitment to equestrian sport.
Dressage as a discipline, in which Sönke excels, is the perfect embodiment of the values of elegance promoted by Longines in its slogan “Elegance is an Attitude”. The harmony of the movements, the completely symbiotic relationship between athlete and horse and their respect for one another are the ultimate expression of elegance.
Sönke Rothenberger said: “I am extremely proud to join the Longines family as an Ambassador of Elegance and to be associated with a key player in equestrian sport. Not only are elegance and precision at the very heart of every Longines watch; they are also an essential part of my sport and are qualities to which I aspire as an athlete. I was lucky enough to visit the Longines museum and production workshops last month, allowing me to find out more about the brand’s history and to gain a greater understanding of the valuable expertise that goes into its watch production.”
Longines’ passion for the world of equestrian sport dates back to 1869, when the brand first produced a pocket watch bearing a horse’s head. In 1912, it then became involved with an international show-jumping competition in Portugal and almost a century later, in 2013, it became the Fédération Equestre Internationale’s Top Partner and Official Timekeeper. Today, Longines’ commitment to equestrian sports includes show jumping, dressage, combined driving, endurance racing and eventing, as well as horse-racing events.